Institutional websites, business websites, or corporate websites, as they are also known, are focused on centralizing and disseminating a company’s information so that the public can learn more about its operations and work philosophy.

This type of website is essential for any company and brings together pages with information about your business, such as the company name, type of products or services, prices, address, contact information, and other details that some customers need to know before buying a product or hiring a service.

A corporate website/business website is ideal for presenting your company professionally online, functioning as an online business card for your business and faithfully fulfilling the role of a professional website; after all, having an online presence is essential for the survival of any business.

It’s excellent for companies that have an audience already familiar with the products or services your company offers through other means, such as referrals or a social media presence. To achieve better results, it’s necessary to implement digital marketing strategies on the company website, investing in sponsored links, content marketing, social media, and other options.

In general, companies with a corporate website are very well-regarded by the public, as they demonstrate professionalism and seriousness, two things expected in any professional activity. If you update your website frequently, your audience will always be well-informed about offers, new services, and updates in your company and career.
Creating a corporate website and entering the digital world expands your reach and is a one-way street.